Brands

Brands are what different types of clothing with different designs, shapes, and styles for every corresponding outfit belong to. Each idol uses their own preferred brand. Each brand is based on an idol type, but there are also Brandless Coords, which are not associated with a brand.

Major Brands

Sweet Honey

Mirai Momoyama's preferred brand. A lovely-type brand focused on the magical nature of ribbons and flowers to create sweet costumes and casual outfits. It was designed by Aira Nanahoshi.  

Girl's Yell

Emo Moegi's preferred brand. It is a pop-type brand focusing on the spirited and lively girl focusing on sporting activities or just casual play. It was designed by Mika Yotsuya.

Prism Stone

A multi-type, but mainly Premium-type brand with many casual outfits and uniquely styled costumes.

Dolly Waltz

Anna Akagi's preferred brand. A lovely-type brand featuring the frilly and regal style resembling that of an elegant doll or Lolita. It was designed by Erica Roppongi.

Romance Beat

Sara Midorikawa's preferred brand. A flashy cool-type brand focusing on tomboyish costumes with flirty accessories and accents. It was designed by Leon Saotome.

Secret Alice

Rinka Aoba's preferred brand. A cool-type brand based on “Alice in Wonderland“ but with a gothic style. It was designed by Karen Isshiki.

Universe Queen

Mel Shido's preferred brand. A cool-type brand that focuses on feathery and disco styled coords. It was designed by Mickey Nikaidou.

Precious Muse

Anju Shiratori's preferred brand. A high-class premium-type brand that focuses on glittery coords with lots of jewels on it. It was designed by Jessica Trois.

Pretty Rhythm

A multi-type, but mainly premium-type brand with many casual outfits and uniquely styled costumes.

Cutie Happiness

Maria Kanamori's preferred brand. A lovely-type brand featuring designs that are a combination of maturity and cuteness. It was designed by Sapphire Daikuhara.

DANCE & STREET

Suzu Kurokawa's preferred brand. A cool-type brand featuring a street dance motif. It was designed by Gillian Acht Parz.

Milky Rainbow

Daia and Daia Nijinosaki's preferred brand. A pop-type brand that focuses and colorful and rainbow-themed coords blended with fantasy. It was also designed by Daia Nijinosaki.

Dear Crown

Naru Shiawase's preferred brand.

Little Princess Egg

A multi-type brand that is KiracCHU, Melpan, Rabbily, Solulu, and Luluna's preferred brand. It was designed by HakucCHO.

Fun Fun Trunk

Alice Peperoncino's preferred brand. A natural-type brand that focuses on colorful and circus-themed coords.

Moonlight Magic

Eve Kagayaki's preferred brand. A celeb-type brand featuring dark city-themed coords.

Gallery

Trivia

• Nijinosaki is currently the only main character to have created her own brand.

Official Arts

Brand Navi
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