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Brands are what different types of clothing with different designs, shapes, and styles for every corresponding outfit belong to. Each idol uses their own preferred brand. Each brand is based on an idol type, but there are also Brandless Coords, which are not associated with a brand.

Major Brands

Sweet Honey

Mirai Momoyama's preferred brand. A Lovely-type brand focused on the magical nature of ribbons and flowers to create sweet costumes and casual outfits. It is designed by Aira Nanahoshi.  

Girl's Yell

Emo Moegi's preferred brand. It is a Pop-type brand focusing on the spirited and lively girl focusing on sporting activities or just casual play. It is designed by Mika Yotsuya.

Prism Stone

A multi-type, but mainly Premium-type brand with many casual outfits and uniquely styled costumes.

Dolly Waltz

Anna Akagi's preferred brand. A Lovely-type brand featuring the frilly and regal style resembling that of an elegant doll or Lolita. It is designed by Erica Roppongi.

Romance Beat

Sara Midorikawa's preferred brand. A flashy Cool-type brand focusing on tomboyish costumes with flirty accessories and accents. It is designed by Leon Saotome.

Secret Alice

Rinka Aoba's preferred brand. A Cool-type brand based on “Alice in Wonderland“ but with a gothic style. It is designed by Karen Isshiki.

Universe Queen

Mel Shido's preferred brand. A Cool-type brand that focuses on feathery and disco styled coords. It is designed by Mickey Nikaidou.

Precious Muse

Anju Shiratori's preferred brand. A high-class Premium-type brand that focuses on glittery coords with lots of jewels on it. It is designed by Jessica Trois.

Pretty Rhythm

A multi-type, but mainly Premium-type brand with many casual outfits and uniquely styled costumes.

Cutie Happiness

Maria Kanamori's preferred brand. A Lovely-type brand featuring designs that are a combination of maturity and cuteness. It is designed by Sapphire Daikuhara.

DANCE & STREET

Suzu Kurokawa's preferred brand. A Cool-type brand featuring a street dance motif. It is designed by Gillian Acht Parz.

Milky Rainbow

Dia and Dia Nijinosaki's preferred brand. A Pop-type brand that focuses and colorful and rainbow-themed coords blended with fantasy. It is also designed by Dia Nijinosaki.

Dear Crown

Naru Shiawase's preferred brand.

Little Princess Egg

A multi-type brand that is Kiracchu, Melpan, and Rabbily's preferred brand.

Gallery

Trivia

Official Arts

Sweet Honey LogoGirl's Yell LogoPrism Stone LogoDolly Waltz LogoRomance Beat LogoSecret Alice Logo (T)Universe Queen LogoPrecious Muse LogoPretty Rhythm LogoCutie Happiness LogoDANCE & STREET LogoMilky Rainbow LogoDear Crown LogoLittle Princess Egg Logo
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